Georgie

Branding & Packaging for a Sea Moss Wellness Brand

Georgie is a sea moss brand built around a simple idea: wellness as a lifestyle, not a chore.
My client wanted an identity that felt soft yet joyful, something that broke away from the clinical, overly "healthy"
look so common in the wellness space. I designed a logo that balances elegance and playfulness through a flowing, hand-drawn script, paired with a bold checkered pattern that brings energy and personality across every touchpoint. For the packaging, I created three distinct pouch designs (Strawberry, Pineapple & Mango, and Natural), each with its own colour story while staying instantly recognisable as part of the same family.
To prepare for launch, I also designed a newsletter template that captures the same warm, vibrant identity, giving Georgie a ready-to-use tool to welcome and convert her first customers.